RAYDEL GROUP

RAYDEL is the premium healthcare brand launched in celebration of the company's 30th year in 2016. RAYDEL is representative of our aspiration to be a premium brand that leads the market and consumers. We strive for continuous innovation and improvement.

Brand Mark

RAYDEL's logo is made up of two semicircle loops integrated into the name, implying the moment where science, nature, technology and life become one. It connotes the mission and the spirit of RAYDEL, which tries to discover the hidden energy of nature with science, giving confidence in health and prolonging life.

Nature
&
Science

Life
&
Technology

*RAY (Eternal light) + DELIGHT (Great Joy)

Vision · Mission · Core Values

Vision

Products that enhance the quality of life,
People who spread health benefits to the world.

Mission

Providing innovative, functional health products that lead the market.
Promoting fundamental healthcare solutions.
Being trusted professionals, your healthcare partners.

Core Values

Nature · Integrity · Courage · Growth · Passion · Harmony · Pride

Mission

How We Deliver Health Confidence

Providing innovative, functional health products that lead the market

We develop and supply the highest quality healthcare products that lead the market.

To stay competitive, our core priority is innovation through research and development.
To exceed expectations of quality and reliability, we strictly follow GMP procedures through a quality assurance and management system.
To develop innovative products, we invest in the collaboration between industry and academia.

Promoting fundamental healthcare solutions

We seek to provide fundamental health solutions, promoting the power of natural regeneration and restoration around cells, bones, and blood vessels.

To reach more people with fundamental solutions, we maximize our brand accessibility through reasonable pricing, multiple sales channels, and active promotion & advertising programs.
To promote our healthcare approach, we are devoted to the education of both specialist groups and general consumers.
To reinforce our unique potential, we focus on differentiating the stages of thinking and product development.

Being trusted professionals, your healthcare partners

We strive to grow as professionals who are trusted and respected.

We devote ourselves to pursuing enlightenment from nature and sharing the results with people.
We foster personal growth and development by encouraging further education and self-improvement for each staff member.
We always do our best to fulfill our social and environmental responsibilities.

Core Values

Nature We seek enlightenment from nature, always.

Integrity We do what is right, from the heart.

Courage We challenge ourselves and never settle for second best.

Growth We are diligent and strive to grow as individuals and as an organisation.

Passion We are proactive and always realize our dreams.

Harmony We move forward, together.

Pride We work with pride and a sense of duty.

Brand Essence

Health Confidence

‘Health Confidence’ is the brand essence and the slogan of RAYDEL. We try to provide confidence in health, and to help prolong life.

Value Proposition

RAYDEL Value Proposition

Functional Benefits

Fundamental prevention and health care, proven functionality of natural origin products.

Emotional Benefits

Managed with clear functionality, reassurance and confidence in a healthier life.

Self-Expressive Benefits

A prime healthcare life leader.

Brand Colour Guidelines

RAYDEL Brand Colours

Primary Colours

RAYDEL Grey

PANTONE: 431 C
CMYK: 25/0/0/75
RGB: 91/103/112
HEX: #5B6770

RAYDEL Blue

PANTONE: 298 C
CMYK: 55/0/0/0
RGB: 65/182/230
HEX: #41B6E6

RAYDEL Grey symbolises the development of scientific products and the pursuit of trust. RAYDEL Blue symbolises the serenity of nature and the freedom of life.

Emphasis Version

RAYDEL Strong Grey

PANTONE: 432 C
CMYK: 35/0/0/85
RGB: 51/63/72
HEX: #333F48

RAYDEL Strong Blue

PANTONE: 299 C
CMYK: 85/0/0/0
RGB: 0/163/224
HEX: #00A3E0

The emphasis colour version may be used when stronger focus or legibility is required, such as presentations, sponsorship logos, TV broadcasts, or coloured backgrounds.

RAYDEL Secondary Colours

Light Variants

RAYDEL Light Grey

PANTONE: 430 CCMYK: 10/0/0/60RGB: 124/135/142HEX: #7C878E

PANTONE: 429 CCMYK: 5/0/0/45RGB: 162/170/173HEX: #A2AAAD

PANTONE: 428 CCMYK: 3/0/0/30RGB: 193/198/200HEX: #C1C6C8

PANTONE: 427 CCMYK: 3/0/0/20RGB: 208/211/212HEX: #D0D3D4

PANTONE: 877 CCMYK: 3/1/0/44RGB: 139/141/143HEX: #8B8D8F

RAYDEL Light Blue

PANTONE: 297 CCMYK: 45/0/0/0RGB: 113/197/232HEX: #71C5E8

PANTONE: 291 CCMYK: 30/4/0/0RGB: 155/203/235HEX: #9BCBEB

PANTONE: 2905 CCMYK: 40/3/0/0RGB: 141/200/232HEX: #8DC8E8

PANTONE: 290 CCMYK: 25/1/0/0RGB: 185/217/235HEX: #B9D9EB

PANTONE: 642 CCMYK: 15/4/0/0RGB: 209/221/230HEX: #D1DDE6

Monochromatic Variants

RAYDEL Grey

RAYDEL Blue

RAYDEL Tertiary Colours

Recommend using pastel tones that are lighter than the RAYDEL brand colours when background colours or colour combinations are needed. They should be used only in conjunction with the brand colours and never as a replacement.

BeigeCMYK: 0/0/10/4RGB: 245/245/220HEX: #F5F5DC

BlondCMYK: 0/4/24/2RGB: 250/240/190HEX: #FAF0BE

Lemon chiffonCMYK: 0/2/20/0RGB: 255/250/205HEX: #FFFACD

Pomelo WhiteCMYK: 2/0/11/0RGB: 249/255/227HEX: #F9FFE3

NyanzaCMYK: 9/0/14/0RGB: 233/255/219HEX: #E9FFDB

Italian iceCMYK: 5/0/3/4RGB: 233/246/239HEX: #E9F6EF

Antique whiteCMYK: 0/6/14/2RGB: 250/235/215HEX: #FAEBD7

Blanched almondCMYK: 0/8/20/0RGB: 255/235/205HEX: #FFEBCD

Peach puff ★CMYK: 0/15/27/0RGB: 255/218/185HEX: #FFDAB9

Misty roseCMYK: 0/11/12/0RGB: 255/228/225HEX: #FFE4E1

Pale purpleCMYK: 0/8/0/2RGB: 250/230/250HEX: #FAE6FA

Lavender mistCMYK: 8/8/0/2RGB: 230/230/250HEX: #E6E6FA

Azureish whiteCMYK: 10/5/0/4RGB: 219/233/244HEX: #DBE9F4

WaterCMYK: 15/3/0/2RGB: 212/241/249HEX: #D4F1F9

Diamond ★CMYK: 27/5/0/0RGB: 185/242/255HEX: #B9F2FF

Fresh Air ★CMYK: 35/9/0/0RGB: 166/231/255HEX: #A6E7FF

Pale Turquoise ★CMYK: 26/0/0/7RGB: 175/238/238HEX: #AFEEEE

Light cyanCMYK: 12/0/0/0RGB: 224/255/255HEX: #E0FFFF

★ If the darkness of the background colour is more than 10% in grayscale mode, use RAYDEL Strong Grey and RAYDEL Strong Blue.

RAYDEL Brand

Brand Mark

Vision · Mission · Core Values

Products that enhance the quality of life,
People who spread health benefits to the world.

How We Deliver Health Confidence

Providing innovative, functional health products that lead the market

Promoting fundamental healthcare solutions

Being trusted professionals, your healthcare partners

RAYDEL Value Proposition

Functional Benefits

Emotional Benefits

Self-Expressive Benefits

RAYDEL Brand Colours

Primary Colours

RAYDEL Grey

RAYDEL Blue

Emphasis Version

RAYDEL Strong Grey

RAYDEL Strong Blue

RAYDEL Secondary Colours

Light Variants

Monochromatic Variants

RAYDEL Tertiary Colours

RAYDEL AUSTRALIA

RAYDEL KOREA

RAYDEL JAPAN

RAYDEL VIETNAM

RAYDEL SINGAPORE

Brand Mark

Vision · Mission · Core Values

Products that enhance the quality of life,People who spread health benefits to the world.

How We Deliver Health Confidence

Providing innovative, functional health products that lead the market

Promoting fundamental healthcare solutions

Being trusted professionals, your healthcare partners

RAYDEL Value Proposition

Functional Benefits

Emotional Benefits

Self-Expressive Benefits

RAYDEL Brand Colours

Primary Colours

RAYDEL Grey

RAYDEL Blue

Emphasis Version

RAYDEL Strong Grey

RAYDEL Strong Blue

RAYDEL Secondary Colours

Light Variants

Monochromatic Variants

RAYDEL Tertiary Colours

RAYDEL AUSTRALIA

RAYDEL KOREA

RAYDEL JAPAN

RAYDEL VIETNAM

RAYDEL SINGAPORE

Products that enhance the quality of life,
People who spread health benefits to the world.